Ethos Pathos Logos of Public Speaking

Ethos — appeal to ethics

  • “As a doctor, I am qualified to tell you that this course of treatment will likely generate the best results.”
  • “My three decades of experience in public service, my tireless commitment to the people of this community, and my willingness to reach across the aisle and cooperate with the opposition, make me the ideal candidate for your mayor.”
  • “If my years as a Marine taught me anything, it’s that caution is the best policy in this sort of situation.”

Pathos — appeal to emotion

  • “If we don’t move soon, we’re all going to die! Can’t you see how dangerous it would be to stay?”
  • “I’m not just invested in this community — I love every building, every business, every hard-working member of this town.”
  • “There’s no price that can be placed on peace of mind. Our advanced security systems will protect the well-being of your family so that you can sleep soundly at night.”​

Logos — appeal to logic

  • “The data is perfectly clear: this investment has consistently turned a profit year-over-year, even in spite of market declines in other areas.”
  • “Ladies and gentlemen of the jury: we have not only the fingerprints, but the lack of an alibi, a clear motive, and an also expressed desire to commit the robbery… We also have a video of the suspect breaking in. The case could not be more open and shut.”
  • “It’s a matter of common sense that people deserve to be treated equally. The Constitution calls it ‘self-evident.’ Why, then, should I have been denied a seat because of my disability?”

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